Chief Marketing Officer

Chief Marketing Officer

Marketing/Global/Full-time, Onsite or Remote/24

Global

 
Our client is a leading source of data for cryptocurrencies. Used by millions of individuals, organizations, and exchanges, our client brings the most up-to-date market capitalizations, pricing, and cryptocurrency information to our users.

Pulling data from multiple exchanges and combining our robust research allows us to provide the most realistic representation of each cryptocurrency. As we grow, we will continue to provide access to our data wherever, whenever, and however is most helpful to our users.

The need has arisen for a new CMO to join the global team and the most important goal will be to make our client top of mind for anyone in the world to invest in crypto. 

Responsibilities:

• Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team

• Drive implementation / execution of Marketing strategies and tactics to improve growth and brand awareness

• Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite 

• Empower Local and Community Management teams to grow the addressable market for our products and the overall ecosystem

• Instil a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets

• Support and enable the Brand and PR teams to tell a compelling and coherent narrative about our client and the role of the company and its products in the emergence of the decentralized web

Requirements:

• 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function

• Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation

• Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels

• Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes

• Strong project management capability and detail orientation

• Experience growing passionate user or developer communities in order to catalyze market adoption of technologies

• Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles 

• A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations

• Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures